10 Ways to Leverage LinkedIn
This article first appeared at blog.intuit.com on April 12, 2011. LinkedIn.com officially launched on May 5, 2003. At the end of its first month, it had a total of 4,500 members. Today, the world’s...
View ArticleHow to Cash In on Referrals
This article first appeared at blog.intuit.com on April 15, 2011. I thrive on word-of-mouth referrals for my freelance writing services, as do most owners of small businesses or sole proprietors. But...
View ArticlePaying Closer Attention to Linked In
By Kevin Casey In the growing social media family, LinkedIn is kind of like the bookish older sibling — it stays in to do homework while Facebook and Twitter are out having all the fun. The site’s...
View ArticleZeimer’s NewZletter, May 2011
What’s New? Recycled Creativity A Recent Success Story Humor Is A Funny Thing Why I Love Referrals About Zeimer’s Advertising Shoppe What’s New? As a freelance San Francisco copywriter, here’s what...
View Article‘I Gotta Feeling’ BNI Song & Video
I had an idea for a fun, interactive song for the weekly Educational Moment at BNI Embarcadero in San Francisco, which is the largest word-of-mouth referral group in Northern California. So I wrote...
View ArticleZeimer’s NewZletter, June 2011
What’s New? Recycled Creativity A Recent Success Story Humor Is A Funny Thing Ads I Like Why I Love Referrals About Zeimer’s Advertising Shoppe What’s New? As a freelance San Francisco copywriter,...
View ArticleFreelance Blog Copywriter
I’ve now posted close to 100 articles as a freelance blog copywriter on the Intuit Small Business Blog since October 2011, an average of about 11 a month, or approximately one every two business days....
View ArticleZeimer’s NewZletter, Sept 2011
What’s New? Recycled Creativity A Recent Success Story Humor Is A Funny Thing Ads I Like Why I Love Referrals About Zeimer’s Advertising Shoppe What’s New? As a freelance San Francisco copywriter,...
View ArticleSF Bay Area Freelance Copywriter Spotlight on Thumbtack.com
Thumbtack.com isn’t like typical local search directories that simply display business listings with ratings and reviews. Instead, Thumbtack gives you the ability to vet, contact and book service...
View ArticleZeimer’s NewZletter, May 2012
What’s New? Recycled Creativity A Recent Success Story Humor Is A Funny Thing Ads I Like Why I Love Referrals About Zeimer’s Advertising Shoppe What’s New? As a freelance San Francisco copywriter, I’ve...
View ArticleTerra Linda Wind Article
My daughter has been a member of the Terra Linda Orca Swim Team for seven years now. Here’s an article that Gil Zeimer and Norm Levin of Prime Road Marketing and Communications co-wrote about this...
View ArticleTrader Vic’s Foods Label Copy
Around 1990, I wrote some romance copy for Trader Vic’s Salad Dressing labels through one of Michael Osborne Design, one of San Francisco’s premier logo and graphics companies. (CLICK TO ENLARGE) It...
View ArticleMarin County Mock Trial Results
Click image to enlarge. (Caption) Kingsley Leung, of Terra Linda High, (front right) and fellow TL student “attorneys” Wilhelmina van Royen (wearing vest, left) and Natsuko Porcino (far right),...
View ArticleZeimer’s NewZletter, April 2010
1. Welcome Message 2. What’s New? 3. Recycled Creativity 4. A Recent Success Story 5. Humor Is A Funny Thing 6. Why I Love Referrals 7. About Zeimer’s Advertising Shoppe Welcome Message Hi there, Is...
View ArticleZeimer’s NewZletter, Summer 2010
1. Welcome Message 2. What’s New? 3. Recycled Creativity 4. A Recent Success Story 5. Humor Is A Funny Thing 6. Why I Love Referrals 7. About Zeimer’s Advertising Shoppe Welcome Message Hi there, My...
View ArticleWalt Disney, Me & Creativity
I met Walt Disney as a kid in Disneyland in March 1956. Here’s the proof — I’m on the right, my twin brother is on the left and our sister is in the middle. Our father saw him about 20 yards away in...
View ArticleZeimer’s NewZletter, Nov 2010
What’s New? Recycled Creativity A Recent Success Story Humor Is A Funny Thing Why I Love Referrals About Zeimer’s Advertising Shoppe What’s New? As a freelance San Francisco copywriter, here’s what...
View Article“And The Oscar® Goes To”… How PwC Counts The Ballots
I wrote this article for a PricewaterhouseCoopers newsletter in 2003. The ballot-counting process remains the same, though the envelope process has changed because of the glaring error when announcing...
View ArticleZeimer’s NewZletter, March 2011
What’s New? Recycled Creativity A Recent Success Story Humor Is A Funny Thing Why I Love Referrals About Zeimer’s Advertising Shoppe What’s New? As a freelance San Francisco copywriter, here’s what...
View ArticleEarthquake Planning Ad
My grandparents survived the April 18, 1906 San Francisco Earthquake and Fire, so I always consider Earthquake Awareness Month as a personal issue. This ad that I wrote pro bono for the American Red...
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